How Much Does a Website Cost for a Small Business in 2026? (Florida Contractor Edition)
Real numbers for a service-business website in Florida: what $500, $2,000, and $8,000 actually buy, what is hidden in cheap quotes, and the one question that decides which one you need.
By Igor Kutsar · September 4, 2026 · 3 min read
Short answer: a website that actually brings a Florida service business calls costs between $1,900 and $8,000 to build in 2026, plus $50 to $700 a month to run depending on how much marketing is attached. A single landing page runs $500 to $1,200. Anything under that is a template with your name typed in.
Here is where the money goes, what the cheap quotes leave out, and how to decide.
The three price bands
| Band | Price | What you get | Who it is for |
|---|---|---|---|
| Landing page | $500–$1,200 one-time | One hand-coded page for one service or offer, form and call tracking wired to your CRM | A new service, a campaign, a business testing an offer |
| Local Growth Engine | $1,899–$2,500 setup + $500–$700/mo | 5–10 page site built around real searches, Google Business Profile work, tracked line, review automation, monthly rank map and report | Most owner-led service businesses |
| Expanded site | $5,000–$8,000 one-time | 15–30 pages: multiple service lines, resource hub, deeper proof | Businesses with several trades or a large inventory |
Those are Strong Tower's public prices. Most honest shops in Southwest Florida land in a similar range; the ones far below it are usually selling a template.
What decides your band: one question
How many different things do people search for when they need you?
An HVAC company has repair, installation, maintenance plans, ductless, and indoor air quality. Each is a different search and needs its own page. A pressure-washing business has two or three. Count the real search intents and you have your page count and your band. Page count should come from search demand, never from a package name.
What the cheap quote leaves out
A $300 "website" from a page builder usually skips the parts that produce calls:
- Copy. Somebody has to write what you do, for whom, and why you are the safe choice. Templates leave lorem ipsum or generic filler.
- Speed. Page builders load slowly on phones. Google measures this and ranks accordingly.
- Technical SEO. Titles, descriptions, canonical tags, sitemap, schema, image sizes. Invisible when done right, expensive when missing.
- Tracking. If a form submission does not land in your CRM with the source attached, you cannot tell which page produced which job.
- Ownership. Many builders keep the site hostage on their platform. Leave and it disappears.
Monthly costs, honestly
- Hosting for a hand-coded site: roughly $0 to $20 a month on modern hosting.
- Domain: about $12 a year.
- Tracked business line: about $29 a month.
- Marketing that moves rankings (profile posts, photos, reviews, content, rank map, reporting): $500 to $700 a month with us, more at larger agencies.
If a quote hides a $99 a month "maintenance" fee for a site that needs no maintenance, ask what it covers.
Should you rebuild or fix what you have?
Not every site needs replacing. If your current site has pages that rank and bring calls, a rebuild can hurt you unless every old URL is redirected carefully. Before you pay for a new site, get a diagnostic that checks what already works. Sometimes the answer is a faster page, a better offer, and fixing the Google profile.
The bottom line
Budget about $2,000 to build the foundation and $500 to $700 a month to run the system around it. Insist on owning the code. Insist on tracking. And count your search intents before anyone tells you how many pages you need.